You might spend more time on British fashion e-tailer ASOS than you do Facebook (guilty) and the fashion juggernaut has just given you another reason to do so: they now stock activewear.
For regular visitors of the site (or app) you might’ve noticed the style hub added gym gear to their offering at the start of the month, but if you’re still recovering from Christmas, you might want to check out their expansive range now.
With big names like adidas, Nike, Puma, Reebok, Free People and so many more in one place, it’s easier than ever to justify a pair of yoga pants or trainers to your (excessive, we’re sure) online orders. It’s ‘for gym’ – so it’s guilt-free, right? Right.
RELATED: How often do you actually need to wash your activewear?
Speaking exclusively with myBody+Soul, ASOS’ Brand Creative Director John Mooney said the e-tailer’s activewear offering is unique “because it still celebrates exciting individual style.”
“We’ve got a fairly strong offering of high performance apparel in there, so we wanted to ensure that that kind of more technical, training-related range has been styled in a way that’s very fresh and fashion-forward. We like the idea of activewear pieces being able to transition into streetwear-leaning lifestyle outfits. Basically – to use a term that’s still sticking around: athleisure,” said Mooney.
And, while you might a couple of high-performance ensembles on high rotation, Mooney says there are a few distinct trends set to dominate the activewear arena in 2017:
1. Oversized, slouchy silhouettes
“While we see Gigi and Bella Hadid get around in their leggings, slouchy sweats are coming back with a vengeance in 2017. Oversized sweatshirts will be big for both guys and girls, as well as incredible 80s flashbacks like nylon windbreakers.”
2. Strong graphic pints in bold colours
“In both menswear and womenswear, we’re seeing this trend pop. Lots of reworked logos in crazy colourways, lots of candy colours and jewel tones coming together at once.”
RELATED: How to choose the right activewear for your workout
3. Blue chip sportswear brands doing high profile collaborations
“Last year Rihanna released her Fenty capsule line with Puma, as well as Pharrell Williams teaming up with adidas Originals for a really exciting range. In 2017, I’m predicting that the crossover between activewear and streetwear will be stronger and more visible than ever.”
As for updating your kit, Mooney says it’s not as crucial to update your sportswear as frequently as you do your casual gear – unless you’re wearing it constantly, that is.
“You don’t necessarily need to do an entire overhaul every season. Pick out a couple of cool new trend pieces that you love – like new Nike Flyknits in an excellent colour or a super wearable sports anorak – and mix them with old faithfuls that have stuck around in your wardrobe,” he says.
Now, excuse us while we do just that, would you?
Let’s block ads! (Why?)
fitness | body+soul